based in jeddah · working globally

every brand has a story waiting to unfold.

we help founder-led brands find the story underneath and shape it into something people remember.

see the work start a project

services

branding

the full identity, built on your story

packaging

the part people hold

social

a system that keeps you consistent

art direction

photography, campaigns, the whole visual world

selected work

all projects →

about

FOLD is a boutique studio led by Nouf, based in Jeddah and working with brands around the world. We help founder-led brands with branding, packaging, social and art direction, in Arabic and English.

meaning first, decoration second.

more about FOLD →

ready to unfold your story?

tell us about your brand and where you want it to go.

start a project @foldesigns